I’m not sure how I feel about 4food. I mean it’s certainly trendy and utilizes design but I’m just not convinced that it’s all that much better than all the crappy fast food joints currently cluttering our streets. So you make something look sleek, throw a bunch of iPads in there and claim to use local ingredients and you have this image of the future that just must be better. Well, maybe it is…but maybe it’s not, maybe it’s just different. I mean how much power are they using to run all of those iPad kiosks and the 240-square-foot LED monitor? How much of their ingredients really are local? And they say their food is significantly healthier than current choices, but what does that even mean?? I think the concept is great and I really do hope that this is a positive change for the fast food market, but I’m still a little skeptical.
I do however think that the hole in the slider is brilliant…its like a burger donut to hold all your condiments!
This entry was posted on Wednesday, November 17th, 2010 at 12:12 am and is filed under 2010, November. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.